Micromax has introduced a new smartphone the Canvas Spark 2 Plus for the Indian market, it will be available for a price of Rs 3,999. The device will be exclusively available via Snapdeal, starting April 22, via an open sale. It will be available in Metallic Grey, Copper Gold and Champagne Gold color variants.
In terms of specifications, the device features a 5" FWVGA display (854x480p). It’s powered by a 1.3GHz quad core processor with 1GB RAM. It includes an internal storage of 8GB as well.
Running Android 6.x.x Marshmallow, the smartphone comes equipped with a 5MP rear camera and a 2MP front facing camera. A 2000mAh battery completes the package. It also comes loaded with Indus language solution with support for more than 10 regional languages.
Commenting on the new launches, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or a second hand phone, which provides immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in one device.”
He further added, “Through our partnership with Snapdeal for the exclusive Spark series, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
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