Online retailer Amazon.in Inc plans to sell packaged food and beverages in India from mid October.
Amazon, which has already started accepting bookings for Coco-Cola Zero (the beverage's low-calorie variant), will eventually start selling fresh food in India.
Amazon is already in talks with brands like Kelloggs and Cornitos.
Amazon India did not immediately respond to a request for comment.
Amazon, which opened its Indian website last June, has drawn up the battle lines by slashing prices, launching same-day delivery, adding new product categories and embarking on a high-voltage advertisement campaign.
In July, Amazon said it will invest a further $2 billion in India after the country's largest e-retailer Flipkart attracted $1 billion of fresh funds, raising the stakes in a nascent but fast growing e-commerce sector.
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